Rich Gentile began his career in network television as an NBC Page. He was a production assistant for the launch of the original David Letterman Show as well as serving several seasons with Saturday Night Live. His work landed him a slot with NBC Sports. He went on to log ten years with CBS Sports as a producer and director, where he earned nine national Emmy Awards, including four individual producer/director honors. His work became known for storytelling and made him the recipient of the Miller Lite National Women’s Sport Journalism Award, as well as awards from the New York Film Festival, the American Film Festival, and the Eclipse Awards.

He has produced venue coverage for 2 Olympic Games, produced lead-in and promotion pieces for 3 Super Bowls, 2 World Series, and 4 NBA Championships among others. He has been recognized for bringing creative flair and brand depth to network on-air promotions, setting a trend still evident today. Applying wit, prose and player interaction to this new promotional approach, Rich has shown an innate talent for directing light humor dialogue.

Having demonstrated this skill, Rich then took the director’s chair, making commercials, Prime-Time programming and/or promos for The Coca-Cola Company, The National Football League, ESPN, ESPN Original Entertainment, ESPN The Magazine, Anheuser-Busch, Fox Sports, CBS Sports, The Big Ten Network, Versus and Sports Illustrated Television (SITV) among others.

Rich recently founded Black Sheep Stew, a NY/LA based digital production company with a focus on longer format storytelling… hence our last name, “Stew”.