LIVE TRAINING SESSION
[Strategy Session] BFCM Offer and Promotion Strategy
Learn how to identify the best offer and promotion strategy for your brand and audience this holiday season.
A strategy session is a thought-provoking session where you'll learn industry best practices to inspire your future marketing strategies.


Event description: We sometimes refer to Black Friday Cyber Monday (BFCM) as “the ecommerce World Cup (or Superbowl!)." Just like any major sports tournament, the winning team is usually the one who is the best prepared - with the best strategy in place. For BFCM, a key part of preparation is your offer and promotion strategy. In this session, we’ll explore a range of different discounting strategies (and even discount alternatives), so you can hit the playing field confident that you have what it takes to win.


TIPS FOR SUCCESS
  • Use a second monitor or separate device so you can view both the webinar and your account.


  • Come ready to learn and engage with other Klaviyo business owners and marketers.


  • Prior to the training, take a quick look at how your offers performed last year.
SPEAKERS

Klaviyo (NYSE: KVYO) is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps relationship-driven brands like Paul Smith, Dermalogica, Grind, Simba Sleep and 167,000+ others deliver 1:1 experiences at scale, improve efficiency, and drive revenue.

Rob Boland
Rob loves to think outside the box and solve those "head scratching" problems that keep you awake at night. He works to bridge the gap between business and technology drawing on his experience working with hundreds of companies over the last 10 years
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Webinar: [Strategy Session] BFCM Offer and Promotion Strategy by Klaviyo Customer Education