A Potent Match: How to Get Better Insights with AI and Conversational Research

Since the explosion of popularity of ChatGPT, we’ve seen an influx of AI capabilities flooding the market research and insights space. While some of these announcements sound impressive, they miss a foundational principle of using AI: your outputs are just as good as your inputs. To harness the true potential of AI, researchers must prioritize capturing data that accurately reflects what consumers actually think, feel and do.

The good news: AI can play a positive role in this mission in every step of the way.

The secret is to prioritize the participant experience from the beginning and leverage AI where necessary in the research process.

Join us in this provocative and actionable webinar as we discuss:
- How to use conversational, mobile-first approaches to improve engagement and enhance the quality of your data
- How modern quant, qual and video methodologies lead to better data on consumer attitudes, emotions and context that you can then feed to your AI algorithms
- Opportunities to optimize your processes and approach to increase agility and speed to insights
- Ways to elevate your impact using AI tools that enhance analysis, data visualization, reporting and storytelling
- The future for AI innovation in research and the opportunity ahead