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AI Anxiety: Embracing AI. But How?
About This Webinar
As researchers, we find ourselves caught between excitement, concern and caution about the future of AI in research analytics. Mercury Analytics’ Ron Howard and Leigh Kessler highlight lessons learned from using AI effectively to provide deep understanding and powerful insights rapidly and extremely cost-effectively.
As we say at Mercury, AI Done Right.
- Hear about early adopters on the impact of generative AI technology on their research processes
- Explore the powerful benefits of correct uses of AI and avoid mistakes
- Understand the critical role AI analysis can play in research reporting
Featured Presenters
Founder & CEO, Mercury Analytics
Ron Howard is the founder and CEO of Mercury Analytics. A highly skilled tech industry
entrepreneur and esteemed consultant to DC political elites, Ron has been a passionate
visionary for the development of innovative software and hardware technologies throughout his career. Ron has a history of hands-on corporate leadership at numerous tech companies, as
employee #1 at several startups, and CEO managing multi-hundred million dollar public and
private corporate transactions.
Recognizing that research insights are critical to guide any business, marketing or branding
venture, after the sale of his networking company, Penril Datability, Ron turned his focus to
address the limitations of traditional research, ultimately guiding the development of
technologies designed to create and execute research better, quicker and more cost-effectively.
Building on his internet and software development expertise, Ron founded Ntercept
Communications in 1999 to marry Internet technology with market research, working closely
with the founding members of PSB Insights (Mark Penn, Doug Schoen, Mike Berland). After
selling Ntercept to Omnicom, Ron joined PSB assisting on political and crisis issues, as well as
establishing and leading PSB’s Internet Research Group.
Mercury Analytics is Ron’s latest advanced technology research company, founded in 2006.
Using proprietary technologies that enable rapid response execution, advanced media testing of video, images, digital assets, and messages, within the US or across the globe, Mercury executes hundreds of studies quarterly for a wide range of clients. Clients include media companies NBCUniversal, Condé Nast, New York Times, Paramount, Disney, best-in-class global
communications firm BCW, and hundreds of leading brands. Mercury also provides research
support to many research firms and provided media and message testing for seven of the US
presidential campaigns in the 2020 election cycle, as well as numerous state elections, on a nonpartisan basis.
Ron provides executive level consulting on the most critical topics involving political issues, crisis
response, ad testing / impact and optimization, and product market targeting. He works directly with the company’s government affairs and pollster clients.
entrepreneur and esteemed consultant to DC political elites, Ron has been a passionate
visionary for the development of innovative software and hardware technologies throughout his career. Ron has a history of hands-on corporate leadership at numerous tech companies, as
employee #1 at several startups, and CEO managing multi-hundred million dollar public and
private corporate transactions.
Recognizing that research insights are critical to guide any business, marketing or branding
venture, after the sale of his networking company, Penril Datability, Ron turned his focus to
address the limitations of traditional research, ultimately guiding the development of
technologies designed to create and execute research better, quicker and more cost-effectively.
Building on his internet and software development expertise, Ron founded Ntercept
Communications in 1999 to marry Internet technology with market research, working closely
with the founding members of PSB Insights (Mark Penn, Doug Schoen, Mike Berland). After
selling Ntercept to Omnicom, Ron joined PSB assisting on political and crisis issues, as well as
establishing and leading PSB’s Internet Research Group.
Mercury Analytics is Ron’s latest advanced technology research company, founded in 2006.
Using proprietary technologies that enable rapid response execution, advanced media testing of video, images, digital assets, and messages, within the US or across the globe, Mercury executes hundreds of studies quarterly for a wide range of clients. Clients include media companies NBCUniversal, Condé Nast, New York Times, Paramount, Disney, best-in-class global
communications firm BCW, and hundreds of leading brands. Mercury also provides research
support to many research firms and provided media and message testing for seven of the US
presidential campaigns in the 2020 election cycle, as well as numerous state elections, on a nonpartisan basis.
Ron provides executive level consulting on the most critical topics involving political issues, crisis
response, ad testing / impact and optimization, and product market targeting. He works directly with the company’s government affairs and pollster clients.
VP, Client Solutions, Mercury Analytics
Leigh has had a lifelong passion for human behavioral insights whether for laughs or for business strategy. Over his career, he has managed and informed consumer and business insights research projects, moderated focus groups & IDIs and provided messaging/tactical strategy for clients such as Microsoft, McKinsey and Co., Democracy Corps, Metropolitan Museum of Art and TUMS. Prior to joining Mercury, he was Vice President of Marketing for a leading CRM platform for nonprofits.
A Brandeis University alum, Leigh is a former stand-up comedian and has toured across the United States performing gigs. He is a frequent keynote speaker touching on the connection between stand-up comedy and branding. In his free time he enjoys driving doors off through the open roads of Maryland with his wife Sharon and two daughters, and is the lead singer in a dad band.
A Brandeis University alum, Leigh is a former stand-up comedian and has toured across the United States performing gigs. He is a frequent keynote speaker touching on the connection between stand-up comedy and branding. In his free time he enjoys driving doors off through the open roads of Maryland with his wife Sharon and two daughters, and is the lead singer in a dad band.
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