AI FOMO - It’s Real and We Have Some Practical Ways to Get Started

Murray Hill National, a qualitative research firm, underwent a profound transformation amid the COVID-19 pandemic. During that time, MHN transitioned from being an in-person research provider to one that is 80% online. And, pertinent to AI services, MHN now offers support services that every project can benefit from.

In this session, MHN President Susan Owens spotlights how MHN helps brands complete n=100 studies with hard-to-reach respondents . If your team seeks a way to quickly glean AI insights from interviews of C-suite, B2B decision-makers, patients or consumers, then you'll want to watch this presentation.

It explores how MHN's journey, initially a survival response to the pandemic, ultimately expanded capabilities. Susan Owens discusses the strategic value of MHN's proprietary database, amassed over three decades and comprising 30 million members. With such an immense panel, MHN not only powers its recruitment services but it also serves as a launch pad for consultants to run fast AI-powered queries and get a quick read on the highlights of interview sessions.

Attend this riveting presentation to hear Susan Owens share stories about how she navigated MHN through the COVID crisis and, along the way, developed an assortment of helpful AI support services.