Webinar: AI Personas: Helping Brands Make Smarter, Faster Decisions with Segmentation by Quirk's Media

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About

As an insights professional, you know how valuable segmentation studies are in helping to target those most likely to buy your product or service. You also know that bringing segments to life and keeping your segmentation fresh in the minds of stakeholders can be a challenge. Join C+R Research and U.K.-based research technology firm Signoi as they demonstrate and discuss how AI personas can bring segments to life in engaging and memorable ways. Using C+R’s proprietary SmartMarket™ Shopper Segmentation and Signoi’s AI Bods platform, this interactive demonstration will bring six distinct shopper segments to life, including their mind-sets, preferences and reactions to marketing ideas. And during this presentation, you’ll learn how the same approach can be implemented into any custom segmentation study.

Key takeaways:
• Discover how AI personas simulate real shopper reactions and preferences in real time.
• See how the interactive segments can help brands rapidly test and refine strategies.
• Visualize how AI segment personas could bring your next segmentation to life.

Featured Presenters

Paul Metz

CEO, C+R Research

Paul Metz, CEO, has over 30 years of custom research and business management experience in client and supplier organizations. At C+R, Paul drives innovation for the company's solutions and maintains active engagement with clients to address their business challenges and translate insights into effective marketing strategies. With a strong background in quantitative survey-based and syndicated research methods, Paul has worked with diverse industries, including CPG, retail and public service/social impact projects. His expertise includes market segmentation, brand equity, new product innovation and advertising effectiveness. Before joining C+R, Paul held positions at The Quaker Oats Company and M/A/R/C. He holds a B.A. in psychology from Northwestern University and an M.S. in marketing from the University of Wisconsin-Madison, where he also lectures and serves on an external advisory board.

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Andy Dexter

founding director, Signoi Ltd.

Andy has over 25 years of experience and expertise as a serial entrepreneur in the world of marketing, insight and strategy. He has been the founder of multiple award-winning agencies, including Illuminas and Truth Consulting. Andy is a well-known thought leader in the sector and has gained many industry awards for his conference presentations and papers. He has been experimenting with the measurement of meaning for some years and launched Signoi in 2019 to deliver the world’s first commercial software for quantitative semiotics. His latest venture – AI Bods – taps into the power of new-generation AI to simulate, based on high quality data, market research audiences in an accurate and engaging way. Along the road, he’s also been an advisor to MESH Experience and a non-executive director of Verve. He is a fellow of the Market Research Society in the U.K.

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Kathleen Blum

VP of shopper insights, C+R Research

Kathleen Blum has over 30 years of marketing, strategy, consumer and shopper insights experience on both the client and supplier sides. At C+R Research, Kathleen leads the ShopperEyes® practice which leverages a suite of customizable approaches to create innovative solutions for manufacturers and retailers facing the ever-changing retail landscape and shopper expectations, including an omnichannel shopper journey model and a new shopper segmentation study that aid brands in understanding their shoppers’ behaviors. Prior to joining C+R, Kathleen worked for Champion Petfoods, Mars, MillerCoors, W.W. Grainger, Willard Bishop Consulting and Jim Beam Brands International. She is also a recipient of the Path to Purchase Institute’s Who’s Who in Shopper Insights.

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