AI is no longer a futuristic buzzword – it's already reshaping research today. Whether you're taking your first steps into AI adoption or exploring advanced implementations, the question remains the same: How can you position your team for success and maximize the value of AI?
Join us for this session to uncover how AI can improve data quality, accelerate speed to insights and empower your research team at any stage of adoption. From foundational use cases to cutting-edge innovations, you’ll leave with actionable tips you can start implementing immediately.
You’ll learn:
• Strategies that work: Whether you’re in the early days of AI adoption or testing more experimental use cases, we’ll share proven strategies to elevate your work.
• Practical lessons from industry leaders: Drawing on case studies with brands like OURA and Sekisui House, you’ll learn real-world applications of AI today – and the results they’ve achieved.
• AI tools to watch: Discover emerging capabilities in conversational research, including AI-assisted survey authoring, video storytelling, automated probing and unstructured data analysis.
Key Themes:
• Smart ways to integrate conversational AI into every stage of the research lifecycle.
• Insider tips on selecting the right AI tools and partners for your projects.
• A future-focused look at how AI will enhance market research in 2025.
