AI in Marketing: Cut Through the Hype and Harness the Potential

You probably won’t lose your job to a chatbot, but you’ll likely have to work with one. It’s clear that most people realize the opportunities that AI can provide their companies when used effectively, even amid concerns that AI may overpower authentic human voices.

We surveyed 400 marketers and researchers about AI—their usage, their hopes, and their concerns. Join this webinar to learn how professionals are using (or not using) AI today in the workplace, as well as how to strike the balance between utilizing AI alongside authentic inputs.

You’ll learn the following and much more:
• How AI is already being used by teams to give them a competitive advantage.
• Where and how marketers and market researchers can successfully leverage authentic inputs along with artificial intelligence.
• How you can use AI to quickly collect feedback and unlock actionable insights.
• Learn how AI can help you build better surveys and get more precise insights.