Beyond Survey Research; The Strategic Impact of AI on Insight Teams

Everyone’s talking about the opportunities and threats posed by AI for survey research. But the success of client-side insight teams depends on far more than our ability to carry out research and analytics.

Successful insight teams act as internal business consultants, they develop big picture customer knowledge, they influence senior decision-makers and communicate insights across the whole organization.

And transformational insight leaders focus on developing an insight strategy for their organization, they obsess over the insight team’s position in decision-making processes and they prioritize the recruitment and development of people with the right skills and mind-set.

Of course, we need to think about the implications of AI on how we generate new insights, but the more strategic question is how do senior insight leaders think that AI may affect insight teams beyond survey research?