Common Agile Research Pitfalls and How To Avoid Them

Being agile takes much more than delivering faster insights. It’s a balancing act between speed, resources, budgets and quality. Teams who effectively use agile market research are able to move faster than ever to better inform decisions while also driving successful growth and innovation within their organization.

What is the norm for research agility today and what should you focus on to boost your approach?

Join Monika Wingate, CEO and co-founder of Digsite, to learn about the pitfalls that can lead to low-quality research and misleading insights. See how you can apply risk-to-rigor frameworks when selecting research methods that can maximize the impact of your research, enhance your organization’s capabilities and help you stay competitive.

Takeaways:
• What you can and should be doing to improve your research agility.
• How to evaluate the risk-to-rigor trade-off when selecting research methods.
• What factors lead to success when selecting an agile research platform.