First developed over 20 years ago, insight communities remain one of the most popular tools in market research today. But to maximize your agility, budget and impact, your approach to community-based research needs to align with the expectations and behaviors of modern consumers.
In this webinar, Jennifer Reid, Rival’s president and chief methodologist and one of the inventors of insight communities, will share what’s new in this space.
Featuring fresh case studies and examples, this action-packed presentation will reveal proven best practices that will allow you to reach real people faster than ever before and elevate the overall utility of your community.