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Diving Deep with Quillit

About This Webinar

Annie and Tom of Civicom walk you through the Quillit platform and then are joined by Ken Lethbridge of InsideOut Insights and Brandon Richard of The Link Group to talk in-depth about generative AI and its applications in market research. The two guests share their journeys of exploring AI tools and how Civicom’s AI report-generating tool, Quillit, enabled them to provide context to their data and significantly reduce report-writing time. Quillit empowers you to streamline your client reports by providing first-draft summaries and answers to specific questions, which you can enrich with your research insights and perspectives.

Key Takeaways:
• See how Quillit can dramatically shorten the time to write a client report
• Explore firsthand real use-case examples of generative AI in action
• Hear how experienced researchers foresee AI impacting their research
• Get tips to optimize adoption and application of generative AI tools

Featured Presenters
Webinar hosting presenter

Annie McDannald

Global Vice President, Civicom Marketing Research Services
Annie McDannald is the Global Vice President of Civicom Marketing Research Services, a global ResTech leader. She has extensive experience providing consultation and support to a wide range of insight professionals, ranging from independent researchers to the largest Gold Top 50 agencies. Annie leads the team in delivering Civicom solutions to clients, providing marketing research services for online and in-person methodologies, including In-Depth Interviews, Focus Groups, Online Communities, and Mobile Research. With over a decade of specialized industry experience, she exhibits innovation, a growth mindset, and a daily commitment to the Civicom motto, “Your Project Success Is Our Number One Priority.”
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Webinar hosting presenter

Tom Yen

Head of New Initiatives, Civicom, Inc.
Tom leads CiviSeedlings, an internal incubator within Civicom. The team's most recent success was a virtual receptionist service, WelcomeWare, that's had excellent adoption within the healthcare space. His team's current focus is on leveraging AI to streamline note-taking and report generation. Prior to Civicom, Tom partnered with pharmaceutical, biotech, and medical device companies to develop and implement solutions related to sales force strategy, marketing analytics, brand strategy, opportunity assessment, forecasting, compensation, and M&A. Having designed and conducted numerous qualitative and quantitative studies, Tom is familiar with the research-related pain points that he and his team are now working to address.
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Webinar hosting presenter

Brandon Richard

Vice President, The Link Group
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Webinar hosting presenter

Ken Lethbridge

Vice President of Operations, InsideOut Insights
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