Is your pricing and promotion strategy optimized for growth in 2025?
Economic uncertainty and shifting priorities have changed how consumers shop. For companies, the challenge is to remain competitive while delivering meaningful value. Even with inflation slowing, price remains a key concern for consumers. Companies must find the sweet spot between affordability and a compelling brand experience to thrive in the long term.
To address this challenge, discover our latest insights into consumer perceptions of price and promotions that will help you to elevate your revenue management approach to withstand changing consumer expectations and drive sustainable growth in 2025 and beyond.
Join this session to learn about:
• The persistence of price importance for consumers, even with increased stabilization in market inflation.
• The importance of quality and trusted brands despite the reality of trade-down, both in-store and related to brand selection.
• How to win over consumers by leveraging strategic promotions in your go-to-market plans.
