Emotional Machines: How AI Can Give Life and Scale to Our Human Stories and Impact Our Lives as discover.ai Strategists and Insight Leaders
This session will unpack two key types of AI at play in the research landscape today and examine the impacts of one of these on the lives of researchers and insight leaders in the space of human and cultural insight. Digging deep into the reality of how AI can impact our own experiences and showcasing the vast potential, but also the watchouts of this incredible technology.
Key takeaways:
1. Build a foundational understanding of the roles of generative and natural language processing AI
2. Hear firsthand how researchers can interact with AI, the impact this has for their own styles of working
3. Understand the depth of impact from a client perspective - where agility and coverage must combine with the reality of human lives, bias and subjectivity and how this enables insight
Valentina started her career 10 years ago in Ipsos Italy as a qualitative researcher, working for several companies in markets all around the world. Now at L’Oréal Italia Valentina looks for powerful insights to support the company and project stakeholders to find out the best solutions to identify and tackle new business opportunities, enhancing the change and developing growth. Fascinated by new tech to support a deeper understanding of human beings.
Marcella brings her background in social policy and international charity research to her current multi-faceted role in data driven cultural and consumer insights.
Prior to embarking on her career in commercial research, her work focused on young people affected by hate crimes in the AMENA region, young women coping with mental health issues, and victims of sexual violence.
In her experience, these firsthand accounts of the challenges - and hopes - among marginalised young people have provided the key to truly delving into the core of the raw experiences and expectations of the new generation.
