Enhancing Respondent Engagement for Better Data Quality

Dave Trifiletti has nearly 30 years of experience in marketing, operations and leadership. In his role as SVP of North America qualitative operations at Sago, he focuses on developing, executing and managing long-term strategic plans. His emphasis is on building customer-centric processes, team cohesion and operational excellence to help Sago achieve its short-term and long-term strategic and financial goals.

Dave has a proven track record in transforming and optimizing cross-functional operations. He has successfully maximized bottom-line profitability and built strong, team-centric cultures in dynamic environments across agency, consultancy and brand sectors. Dave’s unwavering focus has always been on creating and implementing purposeful people programs and processes that foster genuine collaboration, drive efficiency and elevate the customer experience for his team’s clients.

Dave, an alumnus of Xavier University, began his professional career as an officer in the United States Army, serving as a captain in the Armor Corps. He, his wife and their two daughters live in Erie, Colorado, and are often found embracing Colorado’s amazing hiking and skiing or traveling as a family to experience the beauty and diverse cultures our world has to offer.

Rob Berger is a leading industry expert in online sampling and insight communities with more than 25 years in marketing research. He leads Sago’s global quantitative strategy responsible for ensuring excellence across its vast global proprietary panels, advanced programmatic capabilities and a world-class team of survey programmers, data scientists and project managers.

Prior to joining Sago, Rob was the managing director of Maru/Blue, leading its global sample and data services business line. In addition, he has held other leadership positions including managing director, market communities at both Maru/Matchbox and Vision Critical (now Alida), and vice president at Ipsos, where he focused on online data collection, online panels and insight communities.

Currently, Rob sits on the board of CRIC (Canadian Research Insights Council) and is Canada’s co-representative of ESOMAR. He previously served as the chairman of the board of SampleCon, a leading consortium of forward-thinking online sample/data firms changing how the industry thinks about accessing high-quality, engaged respondents.

Rob is a sought-after speaker, presenting on challenges facing the online sample industry and challenging the industry to hold to the science of marketing research. He has spoken at Insights Association, CRIC, ESOMAR and SampleCon. He has also published whitepapers, blogs and has been interviewed by leading MR publications about online sampling techniques and methods.

Rob resides in Toronto, Canada, with his wife and two sons.