Fab-brew-lous Collaboration: Product Innovations from the Melitta Group

Attention coffee and wellness lovers!

Let us take you on a buzzworthy journey with Melitta’s Innovation team.

Founded in 1908, Melitta has become a globally recognized coffee brand with innovation built into their core (including the invention of the coffee filter!).

Due to their inventor mentality, Melitta is always looking for new opportunity spaces, recently expanding and developing products in the mental well-being sector.

Join our session to learn how Melitta’s innovation team leverages quantilope’s research technology and automated advanced methods to quickly launch mental well-being idea screeners and concept testing – bringing the consumer voice into every step of their innovation process.

With insights in hand, Melitta’s innovation and product teams come together to better understand their consumers, effectively reducing uncertainty and risk in product development.

Through this internal and external collaboration, Melitta has developed a standardized mind-set for their quantitative innovation testing funnel and the ability to launch templated DIY surveys and gather feedback in as little as 48 hours.

See how quantilope supported the building of quantitative templates through workshops, regular calls and brainstorming sessions and how Melitta takes these insights to elevate their innovation testing funnel.

Key takeaways:
● How to reduce uncertainty and risk in new product development.
● How to bring the consumer voice into the product development process.
● How predefined templates can be your saving grace under tight deadlines.
● The Melitta mind-set of innovation.

Brew a cup and sit back for this exciting discussion!

Register today!