In today’s competitive culture, researchers are tasked with making quick business decisions based on thousands of pieces of unstructured data. The daunting undertaking of hand-coding data to uncover insights in an efficient, objective manner is inevitably labor intensive – but the richness of open-ended insight is unparalleled. Join C Space and Canvs as we discuss how C Space is restructuring its research practice to be as efficient as possible, especially in the area of extracting insight from open ends. The innovative decision to use AI positions C Space to scale while remaining consistent and uncover the most critical insights necessary to make confident, data-driven business decisions.
If applying structure and automation to unstructured data is something your organization struggles with, you won’t want to miss this session. We’ll walk through a live case study with C Space around the benefits of adopting AI technology, what new efficiencies or insights they’ve been able to expose and the business impact they expect to see from this new approach.