Open AI’s large language model, GPT-4, has been creating headlines globally for its ability to shortcut many of the tasks we deal with in both our personal and professional lives. This presents immense opportunities for insights professionals on both the agency and client side.
However, best-practice qualitative involves creating a guide to focus the conversation on what matters in the limited time that people have and phrase questions in a way that provides unbiased and meaningful responses. So, how can the same rigor be applied when your “moderator” is a large language model rather than a human interviewer?
At HumanListening™ we believe that a Conversational AI companion can bring together the best of both worlds by:
• Controlling the parameters of your conversations around the objectives of your projects.
• Capturing meaningful open-ended feedback at quantitative scale.
• Structuring data for immediate analysis.
In this session, the team from HumanListening™ will share how we are leveraging our EVE Conversational AI tool to harness the power of large language models, capture feedback, and speed up your time to insight.