What if you could harness the power of online spontaneous consumer conversations to test out your concepts BEFORE you put them in front of consumers for testing? Written concepts can sometimes undermine great ideas if not framed correctly, making it tricky to convey and explore ideas effectively.
We’ve developed a fresh approach to help you bring stronger concepts to market. By identifying and analyzing the metaphors consumers naturally use in online discussions, we capture authentic insights into their needs. Metaphors connect to deeper emotions, expressing ideas in a relatable, impactful way without straying into “marketing speak” or feeling overly contrived.
Additionally, we evaluate the natural energy of your concepts by observing how they exist in the current online conversational landscape. Beyond conversation volume, we assess emotional resonance, uncovering how your ideas truly live and breathe in real consumer language.
This innovative method offers a unique way to assess, prioritize and improve concepts, serving as a complement or precursor to traditional testing approaches. By leveraging natural consumer expressions and emotional responses, you gain a sharper, more authentic view of your ideas, ensuring they resonate deeply before moving to the next stage.
Learn:
• How online conversation combined with AI can help shape concepts
• How you can assess a concept’s cultural readiness BEFORE testing with consumers
• How Nestlé leveraged this approach to enhance their written concepts
