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About

Since the launch of ChatGPT, there's been significant excitement, curiosity and even skepticism surrounding the impact of AI on insights professionals.

Join this session to hear from experts Jannik Meyners, senior data scientist at quantilope, and Beatrice Capestany, senior global director of solutions consulting, as they review a variety of lessons on what we expected from AI to its actual use today, alongside insight from quantilope's journey integrating generative AI. They'll explore the "insights AI curve" and reveal key learnings, from initial expectations to real-world applications and user feedback. Discover how these lessons can be applied to your own AI initiatives for better research outcomes.

Key takeaways:
• Understand the evolution of generative AI in consumer research
• Discover how to become an advocate for AI in research
• Understand the success factors of AI tools in research

Featured Presenters
Webinar hosting presenter

Jannik Meyners

senior director of data science, quantilope
Dr. Jannik Meyners is the senior director of data science at quantilope where he is leading the automation of advanced methods as well as the application of machine learning and AI within the quantilope platform. Before joining quantilope, he was a consultant for marketing analytics at McKinsey & Company supporting many well-known companies in the application and automation of quantitative marketing methods. Jannik holds a Ph.D. in marketing science from the University of Hamburg. His research has been published in leading international journals and has received several awards.
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Webinar hosting presenter

Dr. Bea Capestany

senior global director, solutions consulting, quantilope
Dr. Beatrice Capestany is the global director of solutions consulting at quantilope with expertise in advanced quantitative research methodologies. Prior to joining quantilope, she earned a Ph.D. in psychology and neuroscience from Duke University studying human behavior with an emphasis on learning how and why people make decisions. Beatrice now spends her time working with insights leaders at global brands, helping them to enhance the quality and efficiency of their work through research technology while guiding them on the research solutions for their unique business needs.
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