The Kellanova team recently collaborated with EyeSee, a behavioral research specialist, to ensure a seamless launch of their new pack designs. Using EyeSee’s AI-powered predictive eye tracking, which is trained on 11.5 million eye-gaze data points, the research provided quick and deep insights into consumer appeal for the designs.
In this session, we will share the key takeaways from the process and explore how applied AI predicts pack attention, engagement and impact. Leveraging AI Visibility, AI Attention and predictive heatmaps, this approach provides fast, cost-effective insights, making it the ideal solution for efficient pack health checks and screenings. We’ll also unveil a brand-new output designed to help shape pack architecture!
