Solving the Research Dilemma with AI and Advanced Methods
Are you receiving more requests for more consumer research as your consumers evolve at faster rates? At the same time, are you seeing your capacities shrink as budgets are being reduced alongside a challenging economy?
When you combine these two things, you get what we call the research dilemma – the notion of having too many research requests with too few hands or resources to complete them.
Thankfully, with more advances in AI technology, you can easily connect and automate your entire research process, empowering you to conduct research better, faster and more efficiently.
By harnessing AI into your market research, you will no longer have to say no to new projects and requests, moving you closer to solving the research dilemma for your organization.
Wouldn’t you love to run more projects and spend more time on the creative side of research? See how AI can remove bulky and inefficient research processes. The best part? You don’t have to be an AI expert because it’s all designed to work automatically.
Join quantilope’s Director of Client Development Katelyn Ferrara and Director of Data Science Jannik Meyners for a presentation on the benefits of AI within research and a perspective on how to make AI approachable and applicable for research departments. We will also provide a perspective from brands that are already incorporating AI into their consumer research process.
This session will include a live demo of quinn, the most advanced AI co-pilot for consumer research. See market-leading features firsthand and learn how they drive efficiencies in advanced-method consumer research.
Once you experience AI for consumer research, you will think of it as your back-up camera: you will hardly remember a time when it wasn’t already there. AI should be approachable and make your life easier.
Key takeaways:
● Why AI is important for researchers, without replacing your role.
● Recommendations on how to implement AI into your research.
● Easily leverage AI alongside advanced research methodologies.
You won’t want to miss this session!
Save your spot today.
Jannik holds a Ph.D. in marketing science from the University of Hamburg. His research has been published in leading international journals and has received several awards.
