The Real Story on Language Models in Practice: Successes, Struggles and Lessons Learned

Join David Boyle, founder of Audience Strategies and the author of the PROMPT series of books on large language models, for an honest discussion on how language models like ChatGPT are really being used in the real world – beyond the hype. David will share real, honest behind-the-scenes case studies he's personally witnessed of brands, organizations and creatives leveraging models to drive insights, but also cases where they've fallen short or led to mistakes.

Drawing from experiences working with client-side researchers, David will explore where language models are providing valuable alternatives or complements to traditional research capabilities, as well as limitations, challenges and best practices that have emerged. You'll walk away with a clearer picture of both the opportunities and risks of these emerging tools. David will also take questions from the audience to ensure we include broad perspectives on how language models can and should - or should not - be part of client-side research strategies going forward.

Join for an enlightening session that cuts through the noise to the practical realities and lessons learned.

Link to David's slides: https://docs.google.com/presentation/d/1Oe31KUBkz64DNIXDcWwoGcKMtoZ9haiPTCuPnqPN3Nc/edit?usp=sharing" target="_blank">https://docs.google.com/presentation/d/1Oe31KUBkz64DNIXDcWwoGcKMtoZ9haiPTCuPnqPN3Nc/edit?usp=sharing