Unlocking Advertising Success: How AI Can Deepen Consumer Insight and Ignite Creativity
In a world being reshaped by right in front of our eyes, all indications point to generative AI rapidly becoming a commonplace tool used across nearly every aspect of advertising in creative, media and measurement. In fact, 67% of marketers feel positive about the possibilities of this technology to help them achieve greater consumer impact.
Kantar’s comprehensive access to high-quality proprietary datasets, deep knowledge of consumers and years of experience with AI and machine learning has taught us a thing or two about how the latest technology revolution will impact and shape the brands of tomorrow. Join this engaging and provocative session to learn:
● How AI can help marketers push creativity effectively
● How marketers can use AI uncover insights that drive customization
● How AI uncovers macro, trend, competitive and performance insights for best practices and creative guidance
Prior to joining Kantar, Kerry lead teams across a wide variety of clients at Hill Holliday, kpb, Ogilvy and others. She’s worked on campaigns that have won multiple awards, including Effies and Cannes Lions. Kerry has also served on the 4As Eastern Board of Governors and as a judge for the North American Effies.
