Please use the filters to find sessions in your preferred track and time zone.
With rising CAC, maximizing orders from existing customers is essential. Email’s flexibility and convenience make it a powerhouse for boosting AOV and ramping up revenue, all while cutting marketing costs.
This session will cover how to bring onsite personalization to the inbox through segmentation, leveraging customer data to send personalized product recommendations, optimizing your messages by experimenting with multiple variables, and tapping into your buyer’s journey to pinpoint how and why they shop.
A tactical talk meant to give you over a dozen strategies you can implement to your DTC store to lower acquisition costs. So many marketing teams (and solopreneurs) are being forced to do more with less.
The reality is that when it costs so much to bring traffic to your store, every interaction counts.
Marketing efficiency focuses on making every interaction count, creating genuine 1:1 experiences at scale, reducing friction (whether that's unsubscribes or abandonment), and as a result driving more conversions and profitable customers.
Join Blake as he breaks down some of his favorite Shopify stores that use Digioh to create marketing efficiency alongside their existing tech stack.
In this session, you will learn how to drive more high-margin revenue from email and SMS marketing by exploring key components such as understanding the velocity of Lifetime Value (LTV), implementing effective segmentation strategies, utilizing core automation processes, and developing a comprehensive campaign calendar.
Discover how to transform customer support into a profit machine by enhancing revenue and reducing costs. This session will cover strategies to increase revenue through improved conversions, methods to reduce costs and enhance operational efficiency, and techniques for creating a seamless and cost-effective post-purchase customer experience.
Explore the often-overlooked potential of transactional emails to drive customer retention and brand building, discussing why they have historically been underutilized and how to leverage them effectively.
This session will cover how to significantly boost customer retention and enhance brand building through transactional emails and how to understand the practical applications, including effective segmentation, driving opt-ins, and maintaining compliance.
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