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Say goodbye to skyrocketing customer acquisition costs and hello to sustainable profits
Join us on July 16th for an exclusive virtual event
Dive deep into strategies, tactics, and insights that’ll help you tackle the challenges of rising CAC head-on. Our expert panel of experts from Sendlane, Gorgias, Digioh, Malomo and Aplo Group will dish out actionable tips and proven techniques to amp up customer retention, boost lifetime value, and fuel sustainable growth.
Scalable Retention Strategies to Combat Rising CAC
Address the challenge of rising customer acquisition costs with effective solutions.
Achieve more with fewer resources in today’s competitive market.
Optimize existing customer orders to mitigate high CAC.
Create genuine 1:1 experiences at scale to enhance conversions.
Minimize friction, such as unsubscribes and cart abandonment, to boost retention and profitability.
Increase AOV and revenue using the convenience and power of email marketing.
Prioritize retention as the cornerstone of sustainable growth amidst rising CAC.
Gain actionable tips and proven techniques to enhance customer retention.
Implement strategies to maximize customer lifetime value and drive long-term growth.
Presented by:
Jimmy is a former eCommerce retailer and 15+ year email marketer turned SaaS founder. As Founder and CIO of Sendlane, a unified email, SMS, reviews, and forms platform he leverages his expertise to build a product that empowers eCommerce brands to save money, generate more revenue, and increase customer retention.
Jimmy brings a unique voice as a former retailer, an email marketing lover, and a deliverability expert. With his deep understanding of the industry, Jimmy serves as an expert guide for DTC brands, offering invaluable insights and strategies for enhancing customer retention through social engagement, on-stage talks, and educational content.
Blake Imperl is a DTC marketer turned eCommerce SaaS marketing leader. Blake has a passion for being a shepherd of knowledge for the DTC community and has helped to champion the conversational SMS framework at Attentive, transactional channel at Wonderment, collaborative commerce at Carro, and now the efficient DTC marketing funnel framework at Digioh.
Blake has also hosted two popular eCommerce podcasts — 2% the Podcast and Thank You Come Again (TYCA).
Blake lives in San Diego with his wife Melissa, son Liam, and their two Australian Shepherds, Zoey and Lyla. He’s probably out running when he’s not doing marketing things.
Liam is the Founding Partner of Aplo Group, an eCommerce growth firm specializing in scaling DTC brands. Through trial and error with previous ventures, Liam has come to thoroughly enjoy the process and challenge of growing businesses.
Having worked with over 90 eCommerce businesses at Aplo ranging from 6-9 figures in revenue has allowed me to identify the mix of business acumen, sound business economics, product-market fit, financial planning, and a tailored growth strategy needed to succeed in the e-commerce landscape.
At Aplo, his main focus involves identifying, auditing, and bringing on-board businesses that we can assist in scaling. Along with team recruitment, partnership management, and general operations. The road ahead in DTC eCommerce is fascinating to him, he continuously looks forward to the positive impact Aplo will drive for his client's businesses.
Outside of Aplo, Liam enjoys sports and all things outdoors such as hiking and camping!
Prior to joining Gorgias, Michael worked on the tech partnerships team at Aircall scaling helpdesk platform partnerships. He also spent close to 6 years at Vyond working on building out affiliate and production partnership programs. Michael also has sales experience from Tesla Motors. Michael is passionate about developing out long-term strategic partnerships that drive mutual benefit for both organizations.
In his free time, he loves specialty coffee, Old BMW’s, practicing all manners of photography, and attempting to catch something while fishing around the SF Bay Area.
Yaw Aning is the CEO and Co-Founder of Malomo, an order tracking platform that helps brands take control of their post-purchase experience and use it to build their brand. Before Malomo, he co-founded Sticksnleaves, a design and development agency where he helped Shopify brands build transactional emails and custom tracking experiences. He started his career in technology investment banking. When he is not leading the Malomo team, he is at home enjoying fatherhood with his three kids and wife.
