Managing Editor Live is a one-day online conference from the team at Managing Editor, a community for people who work at the intersection of marketing and publishing. Join us for quick, high-impact sessions led by your marketing peers.
Lisa Farrell is a former journalist turned marketing pro, with experience in both B2B and B2C marketing. From her work at an IT consulting firm to a car dealership (and several other industries in between), Lisa focuses on thinking outside the box, honing the right messaging for the target marketing, and creating a strategy to increase market share.
KJ Johnson
Digital Marketing Specialist for Search Influence
KJ Johnson is a content editor turned digital marketing specialist. She graduated with honors from Southeastern Louisiana University with a BA in Mass Communication and a minor in Publishing in 2015, and is now a digital marketing specialist for Search Influence in New Orleans. As a part of this team, she has become well-versed in using SEO to increase client’s web ranking and visibility. After working on dozens of client campaigns, focused on organic SEO and social media, she has become a huge advocate of the saying “consistency is key.”
Sessions in this Summit
Betting on You: The Future of Content Marketing Careers
Laurie Ruettimann's keynote shows you how to take control of your life.
Navigating the Uncharted Waters of Woke-Washed Marketing
Brands now align with buyers on issues of social justice, from feminism to Black Lives Matter. But, as social movements and marketing...
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Getting the Most Out of Your Content Archive: From One-time Investment to Recurring ROI
B2B companies spend billions of dollars on content marketing every year (PQ Media). But while it's positioned as a recurring ROI, doe...
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AMA with ZeroBounce COO Brian Minick
Email marketing isn't dead, but your poorly managed list might be. In this exclusive Ask Me Anything session, ZeroBounce COO Brian Mi...
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Humans@Work Virtual Film Festival
Join us for a live screening of "Portrait of a Potter" and director Q&A afterwards.
Bullet Journaling Is Magic: Feel the Power of Pen and Paper
Bryan Barajas shares how he uses bullet journaling to reach his goals.
What a Dominatrix Can Teach You About Content Marketing
Lindsay Goldwert explains how BDSM can make you a better marketer.
Plan B: How We Adapted Our Marketing Strategy for COVID
It’s no secret that COVID-19 threw all of our plans into a tailspin. But what’s a marketer to do when faced with an impending recessi...
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How to Be the Perfect Podcast Guest
If you've ever been a guest on a podcast, you know how fun they are to do! But if you're not also seeing real results from your podca...
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Stop Marketing. Start Storytelling.
Storytelling is the most powerful way to put ideas into the world. Stories evoke emotion, awaken memory and inspire creativity. From ...
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Building Connections at the Louisiana Housing Corp.
Na'Tisha Natt serves as director of public affairs for the Louisiana Housing Corporation, where she oversees marketing, communication...
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You've Gotta Read This: The Story Behind The World's Best Recruiting Email Newsletter
As the voice behind Recruiting Brainfood, Hung Lee has attracted an extraordinarily loyal and engaged audience of recruiters, HR prof...
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Technical SEO for Maximum Content Visibility
Websites full of great content often don’t get the respect they deserve from Google due to technical SEO errors. Join KJ Johnson, dig...
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I Suppose You're All Wondering Why I've Gathered You Here Today
Meetings are the part of work everybody loves to hate, but they’re inevitable; more so now that staff are working remotely. In this s...
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Food Marketing Now: The Birth of a Brand Magazine
Food Marketing Now is a rich resource for the food & beverage CPG marketing community, delivering insight and inspiration from leadin...
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No More Tears: Managing Freelancers Without Stress
Learn how to manage freelance writers like a pro. Sarah Noel Block will dive into how she uses project management strategies and tech...
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Automate Your Email Marketing Like a Pro
Most email automation is impersonal, robotic, and ineffective. You can tell it's automated before you even open it.
But it doesn't n...
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Choose Your Own Adventure: Career Planning for Content Marketers
93% of millennials see ongoing skill development as an important part of their future careers, but you don’t have to be a millennial ...
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A Face for LinkedIn: DIY Videos That Drive Engagement
Courtney Sparkman shares what you need to get started with LinkedIn video.
Building the Perfect Content Marketing Tech Stack
Find the right combination of tools for your team and goals.
Putting an End to, “I Can’t Put My Finger on It, But…”
Ever look at a design and think, “Something’s off”, but you can’t put it into words? In this special one-hour workshop, you will get ...
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Faking It: How Impostors Become Innovators
Andrew Taylor explores the taboo beauty of impostor syndrome in new roles and work.
Becoming Netflix: The Power of AI in Content Marketing
Each year, Netflix generates original content that continuously wins awards, even edging out HBO as the recipient of the most Emmy n...
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What We Learned from the First Managing Editor Career Survey
We'll share what we learned in the survey, and what it means for your job.
Tracking Your Investment: Tying Content to Business Goals
Understanding the exact value of content to your organization is a tough question for any marketer to answer. Instead of feeling ambu...
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5 Things Every Marketer Needs to Know About Influencers
Wondering how to work with influencers? Micole Garatti has answers.