Webinar: Managing Editor Live 2021 by Managing Editor & Rep Cap Live

Now Available on Demand

The show's over, but the learning doesn't have to stop.

Our theme this year was Flex, to reflect all the creative ways content marketers and brand journalists are continuing to adapt in the new economy.

Meet The Speakers

Lyanne Alfaro

Supervising Producer and Social Media Content Director at Nasdaq

Lyanne tells stories about what’s next in the world of technology, business and entrepreneurship. With more than a $2.6 trillion GDP, she is especially passionate about exploring the Latino influence in the world of business, which she speaks about via newsletter, podcast and platform, Moneda Moves.

She is an award-winning journalist, having reported in national outlets including CNBC, NBC Latino, Business Insider, Millie Magazine and worked on audience engagement as well as strategy. By day, she is supervising producer and social media content director at Nasdaq where she tells stories about the future of market technology and business.
Jennifer Barrett

Head of Content at Fidelity

Jennifer Barrett is Head of Content at Fidelity and author of the book “Think Like a Breadwinner,” a wealth-building manifesto for women published by Penguin Random House this spring. She's co-authored two other personal finance books and has written about money for several publications including The New York Times, The Wall Street Journal, The Washington Post and Newsweek, where she was a writer and editor. Before joining Fidelity in June, she was Chief Education Officer at the investing app Acorns. Jennifer has also been Personal Finance Editor at CNBC Digital, a General Manager at Hearst Digital, and Editor in Chief and SVP at DailyWorth, a financial media startup targeting women. She lives in Brooklyn with her husband and two sons. Read more at jenniferbarrett.com

The Sessions

Think Like a Content Boss with Jennifer Barrett

Jennifer Barrett, head of content at Fidelity and author of the book “Think Like a Breadwinner,” discusses her journey from financial... View more
Speed to Market-ing with Randy Frisch
Representation Matters: Using Content Marketing to Enhance Diversity, Equity, and Inclusion with Kelley Butler

In addition to driving clicks, conversions, and MQLs, content marketers have the additional — but just as daunting — role as gatekeep... View more
Inside Out: Using Your Proprietary Data to Drive Your Content Marketing with Kristin Gribben
How to Create a Content Strategy to Reach Your Audience Where They Are with Albert Qian

As modern marketers, we’re challenged with appealing to an audience that consumes content in drastically different ways. We need to d... View more
Catalyst for Change: A Conversation with S. Mitra Kalita
Mirror World: Doubling Down on Multiversal Events with Stephanie Izquieta

Stephanie Izquieta, events content manager at Coindesk, explains why event organizers need to think beyond physical location and begi... View more
Let's Tell Better Stories: How Marketing & HR Can Team Up to Amplify Diverse Voices with Rocki Howard
Reimagine How You Tell Stories on Social Media with Lyanne Alfaro

Lyanne Alfaro, a supervising producer and social media content director at Nasdaq, has spent her career working with emerging platfor... View more
How to Stand Out on Video and Boost LinkedIn Presence with Lorraine Lee

In a world that’s increasingly relying on video, knowing how to present yourself and your message over video is going to be critical ... View more
The Future of Content Strategy: A Panel with Luke Collins, Kelly Peters and Kanoe Namahoe

Content is a powerful engine for generating and capturing business value, but that kind of magic doesn't happen by accident. You need... View more

Managing Editor Live 2021

Now Available on Demand

Meet The Speakers

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