Managing Editor Live 2021

Watch sessions on demand

Now Available on Demand

The show's over, but the learning doesn't have to stop.

Our theme this year was Flex, to reflect all the creative ways content marketers and brand journalists are continuing to adapt in the new economy.

Meet The Speakers

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    Stephanie Izquieta
    Events Content Manager at CoinDesk
    Stephanie is on the events programming team at CoinDesk, helping produce industry-leading content for live events. She graduated from Binghamton University with a Bachelor of Arts in Philosophy, Politics, & Law.

    Prior to joining CoinDesk, she held roles in cannabis and tech where she focused on the advancement of professionals from non-traditional backgrounds.
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    Albert Qian
    Content Writer at Oracle; Founder, Albert's List; SaaS Product Marketing & Content Strategy
    Albert Qian is a technology content strategist for SaaS companies in the San Francisco Bay Area, passionate about connecting solutions to ideas that matter. He has created content by way of newsletters, blogs, and videos about cloud computing, development tools, and HR software. Among his favorite words that he wants to use in his content development include "miscellaneous", "defenestrate", and "imbue"—words that he feels roll off the tongue with a particular experience.

    You can connect with him—and use your favorite words—on LinkedIn at https://www.linkedin.com/in/albertqian.
The Sessions
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    Think Like a Content Boss with Jennifer Barrett
    Jennifer Barrett, head of content at Fidelity and author of the book “Think Like a Breadwinner,” discusses her journey from financial... View more
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    Speed to Market-ing with Randy Frisch
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    Representation Matters: Using Content Marketing to Enhance Diversity, Equity, and Inclusion with Kelley Butler
    In addition to driving clicks, conversions, and MQLs, content marketers have the additional — but just as daunting — role as gatekeep... View more
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    Inside Out: Using Your Proprietary Data to Drive Your Content Marketing with Kristin Gribben
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    How to Create a Content Strategy to Reach Your Audience Where They Are with Albert Qian
    As modern marketers, we’re challenged with appealing to an audience that consumes content in drastically different ways. We need to d... View more
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    Catalyst for Change: A Conversation with S. Mitra Kalita
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    Mirror World: Doubling Down on Multiversal Events with Stephanie Izquieta
    Stephanie Izquieta, events content manager at Coindesk, explains why event organizers need to think beyond physical location and begi... View more
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    Let's Tell Better Stories: How Marketing & HR Can Team Up to Amplify Diverse Voices with Rocki Howard
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    Reimagine How You Tell Stories on Social Media with Lyanne Alfaro
    Lyanne Alfaro, a supervising producer and social media content director at Nasdaq, has spent her career working with emerging platfor... View more
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    How to Stand Out on Video and Boost LinkedIn Presence with Lorraine Lee
    In a world that’s increasingly relying on video, knowing how to present yourself and your message over video is going to be critical ... View more
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    The Future of Content Strategy: A Panel with Luke Collins, Kelly Peters and Kanoe Namahoe
    Content is a powerful engine for generating and capturing business value, but that kind of magic doesn't happen by accident. You need... View more
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