Webinar: Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025 by Third Door Media

About This Webinar

In this webinar moderated by Zeta Global’s Bill Sears, GVP of Solution Strategy we'll discuss building a future-forward platform with both Zeta and Snowflake’s Head of Retail Practices Melissa Tatoris (Zeta Global) and Leslie Lorenz (Snowflake).

Aimed at helping you accelerate retail growth in 2025 you can expect to gain a better understanding for the challenges and trends most impacting retailers when it comes to their data, AI, technology integration and practical activation. The power of Zeta and Snowflake combined gives brands a 1 + 1 = 3 strategy that’s critical to creating customer value. We’ll demonstrate how a modern, next-generation platform can take centralized data, advanced analytics, and predictive modeling to transform customer engagement and drive business growth for retailers.

This session is sure to be your guide to planning 2025 marketing initiatives and one you’ll keep coming back to. By exploring real-world applications, you’ll gain valuable insights on how to implement similar strategies within your organization, ensuring your platform is both scalable and future-proof with the leaders of Data and AI behind you.

Key Topics:

Breaking Silos of Data & Technology to Create Connected & Proactive Omni-Channel Experiences

Individualization, Not Just Personalization: Leverage AI to maximize data application to create better customer experiences.

Improving Customer Value Measurement and Application: Creating a single CLV definition and using it to drive action and results.

Bill Sears

GVP Solution Strategy, Zeta Global

William Sears, GVP Solution Strategy, translates client business challenges into solutions powered by Technology. Bill has led Product Development, Client Service, Product Marketing, Vertical Strategy, Partnership Development, and Sales Enablement Teams, providing Marketing Transformation via solution design. Bill brings broad market experience as an applied leader in marketing technology, consumer analytics, shopper marketing, digital marketing, and market research, having delivered results and led on-site teams at more than 20 global brands. Technology has been a second career for Bill, designing applications on the Liquid Data platform at IRI, pioneering DMP at [x+1], growing AI within the Rocket Fuel DSP, and today helping clients apply the power of Zeta’s ZMP platform.

Leslie Lorenz

Head of North America Retail Go to Market , Snowflake

Leslie Lorenz is the Head of North America Retail Go to Market working to support Snowflake retail data strategy and transformation across the retail industry. Leslie’s 20+ year data-focused career spans across retail, ecommerce, consulting and high tech companies. Prior to joining us at Snowflake, Leslie built and led the Data and Analytics organization at Lululemon and (most recently) Chord Commerce, where in both organizations she was key in transforming the culture of data and the strategic objective of growing commerce and retail brands by offering them organizational data-based insights into brand and customer experience. Leslie achieved this by building a diverse and sustainable team, building a Snowflake offering for self-serve data and data warehouse, as well as providing reporting tooling for organizational consumption. Prior to lululemon, she worked as a strategy and data consultant across many organizations (including Microsoft, Nordstrom, and Bill & Melinda Gates Foundation) and industries in the greater Seattle area.

Melissa Tatoris

Head of Retail, Zeta Global

Zeta’s Head of Retail is a 23-year retail veteran is a results-driven, strategic marketing leader that has proven experience owning P&Ls with Fortune 500 companies including ULTA Beauty, Office Depot, Sears Holdings and IBM. Acclaimed for driving market share, brand recognition, and revenue growth by leading marketing strategies and cross-functional teams, Melissa is an optimistic visionary. She’s presented over 50 keynotes in the retail marketing circuit including NRF, Total Retail, and CRMC. She has been distinguished as a growth catalyst, analytical problem-solver, efficient operator, and effective communicator capable of articulating business objectives and exceeding performance results. Recognized as an innovative leader in loyalty marketing from ideas to execution and retail marketing with enterprise performance. She is publicly acknowledged as being an influential leader with endless energy. Melissa engages as if your customers are hers and your brand is a part of her CV.