On-demand
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Wednesday, April 14, 2021 · 1:30 PM EDTPersonas aren’t a household name with associations and there’s a reason for that. At inception, personas, otherwise known as Buyer Personas, were originally designed to depict fictional representations of specific audiences. In other words, they f...
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Wednesday, April 14, 2021 · 1:00 PM EDTAssociations have cornered the market on data collection. Through membership applications, registration forms, and certification applications, they’re strong on the collection process. But while they’ve mastered the art of recording data, they’re ...
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Wednesday, April 14, 2021 · 12:30 PM EDTGenerational lines are there for a reason - to indicate a significant shift in thinking, philosophies, and behaviors based on groups of people born within the same time period. Understanding this definition brings clarity to the term generational ...
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Wednesday, April 14, 2021 · 11:30 AM EDTTake a break and say hello to your fellow association professionals. Join us for trivia games and prizes offered during scheduled lunch break.
Interested in learning more about what you've heard in a session? Check out our free resources in the... -
Wednesday, April 14, 2021 · 11:00 AM EDTAssociations are sitting on troves of data. With so many data sources in play, it's easy to fall into the "collect and forget" trap. All too often, associations allow their contact volume to build up without instituting a cleaning or categorizatio...
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Wednesday, April 14, 2021 · 10:00 AM EDTDigital evolution is a hot term for associations. But what does it really mean? Is it the end-all expression that reflects an organization’s understanding of tech transformation? Is it applied every time a new technology is added to an organizatio...
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Wednesday, September 16, 2020 · 3:00 PM EDTWhile SMS Texting is a valuable tool to add to your marketing stack, prudent use of the tool will ultimately preserve its success. In this session, get industry best practices and use cases to help you determine whether SMS Texting is a good fit f...
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Wednesday, September 16, 2020 · 2:00 PM EDTAs budgets get leaner and growth gap expectations get higher, now is the time to secure plug-and-play campaigns with high conversion opportunity. This session will cover retargeting and cart capture, a tool combination that association marketers c...
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Wednesday, September 16, 2020 · 1:30 PM EDTHighRoad Spark, our new platform-agnostic integration software, puts the power of your data into your marketers’ hands. In this session, find out how HighRoad Spark is truly the evolved Plus Connector, getting you that much closer to reaching your...
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Wednesday, September 16, 2020 · 12:35 PM EDTAs an association professional, you’re often tasked with not just meeting but exceeding goals, innovating under fire, and evolving your digital footprint for strategic growth. In this session, learn how to build a business case to justify your cho...
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Wednesday, September 16, 2020 · 12:00 PM EDTNow more than ever, it’s imperative that organizations custom-deliver meaningful experiences to their members. In this session, learn about the approaches out there to help you understand your user, and hear from association practitioners on how t...
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Wednesday, September 16, 2020 · 11:00 AM EDTA fundamental shift in the marketplace is just around the corner. From now through 2030, 10,000 baby boomers will retire each day (Source: SeniorLiving.org). Marketplace changes mean significant cultural and generational shifts in the member commu...
Past
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Thursday, October 28, 2021 · 10:30 AM EDTMarketing plans, communication plans, inbound plans…they’re all good starting points. But, in the end, they exist as a pliable framework for marketers to learn from and refine. A coming-of-age approach to association marketing is by no means a lim...
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Thursday, October 28, 2021 · 10:00 AM EDTBuilding the journey is challenging. Anchoring the journey with relevant and valuable content is even more difficult. All too often, associations launch campaigns with strategic intent, but inadvertently miss the most crucial piece—the right content.
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Thursday, October 28, 2021 · 9:40 AM EDTIf you take a ride back into the 80s, then yes, volume may have been perceived as a good metric when it came to overall engagement. But now, having 1,958 opens in an email just doesn’t tell the same story. There are a flurry of factors that contin...
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Thursday, October 28, 2021 · 9:00 AM EDTIt’s easy to get caught in a ditch when it comes to fueling your funnel. So much focus is placed on building the journey within the funnel, marketers often don’t put as much time into getting users to it. Or worse, they drain their budget with pai...
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Wednesday, October 27, 2021 · 11:35 AM EDTThe very nature of associations is to assemble and find common ground. And while, that stands true from an experience perspective, that doesn’t apply from a business perspective. Honing in on those with higher engagement levels can actually shore ...
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Wednesday, October 27, 2021 · 11:00 AM EDTSometimes relying on old data truly is like waking the dead. There’s an enormous amount of uncertainty on who you’re actually contacting at the end of the line. When it comes to data activation, all too often associations find themselves digging u...
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Wednesday, October 27, 2021 · 10:30 AM EDTAdapting a new technology can feel like waking from a coma. From preparation, to implementation, to assimilation…when it’s all said and done, suddenly you’re months ahead without knowing exactly what happened.
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Wednesday, October 27, 2021 · 10:00 AM EDTAs association marketers, you know when it’s time to change. And not just for the sake of change, but because it’s the necessary means to meet your objectives. And while you’ve done your due diligence, your organization may not be in lock step.
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Wednesday, October 27, 2021 · 9:00 AM EDT“Growing up” as an organization isn’t a one and done scenario. It doesn’t happen in a vacuum. And it isn’t solely defined by subscribing to the newest set of technologies or practices. Organizational evolution is a constant drip of self-reflection...
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Tuesday, October 26, 2021 · 11:30 AM EDTMarketing plans, communication plans, inbound plans…they’re all good starting points. But, in the end, they exist as a pliable framework for marketers to learn from and refine. A coming-of-age approach to association marketing is by no means a lim...
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Tuesday, October 26, 2021 · 11:00 AM EDTBuilding the journey is challenging. Anchoring the journey with relevant and valuable content is even more difficult. All too often, associations launch campaigns with strategic intent, but inadvertently miss the most crucial piece—the right content.
Series
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Fall Vircon 2021: Day 2If you’ve made it this far, we’re happy to see you.
Relax. Remember to breathe. It’s Fall VirCon—Day 2.
Get swarmed by top of the funnel strategies.
Rid yourself from bad habits and legacies.
Save your content strategy from the pit of despa... -
Fall VirCon 2021Grab your popcorn. Hunker down for frights and fun.
Don’t forget your cozy blanket. It’s Fall VirCon—Day 1.
Sink your teeth into ways to avoid change aversion.
Pick up lead scoring practices that create diversion.
Dig your nails into data mana... -
Fall VirCon 2021If you’ve made it this far, we’re happy to see you.
Relax. Remember to breathe. It’s Fall VirCon—Day 2.
Get swarmed by top of the funnel strategies.
Rid yourself from bad habits and legacies.
Save your content strategy from the pit of despa... -
VirCon 2021As marketers and association professionals, it's your job to keep tabs on the future. You know that data is—and will continue to be—the central source of power when it comes to organizational growth. The question then becomes—is your data actionab...
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Virtual ConferenceHello! We are excited to have you here. Below you will find links to each of the sessions. We have scheduled breaks throughout the day where you can find resources, ask Glinda the Good Witch a question, or chat with our presenters via Zoom on th...
