Managing Editor Live 2021
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Thursday, October 14, 2021 · 10:30 AM CDTJennifer Barrett, head of content at Fidelity and author of the book “Think Like a Breadwinner,” discusses her journey from financial journalism to content marketing, how she landed several book deals and what it takes to run a 60-plus team.
Jenn... -
Thursday, October 14, 2021 · 11:00 AM CDTDiscover the framework and real-life examples to move fast as a team and accelerate buyers through their journey.
In the last year, more than ever, we’ve realized the opportunity created or lost through our ability to move fast as a marketing and... -
Thursday, October 14, 2021 · 11:30 AM CDTIn addition to driving clicks, conversions, and MQLs, content marketers have the additional — but just as daunting — role as gatekeepers in how we talk about race, ethnicity, and cultural competence.
Successful efforts toward greater diversity, ... -
Thursday, October 14, 2021 · 12:00 PM CDTThe Radford Data & Analytics platform at Aon delivers compensation insights to the world’s most innovative companies. To say they are data-driven is an understatement. And yet, the secret to their marketing is ... great storytelling. Kristin Gribb...
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Thursday, October 14, 2021 · 12:30 PM CDTAs modern marketers, we’re challenged with appealing to an audience that consumes content in drastically different ways. We need to distribute ideas in a way that appeals to individual preferences including medium, time it takes to read and length...
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Thursday, October 14, 2021 · 1:00 PM CDTJoin Mary Ellen Slayter for a conversation with veteran journalist, author and media executive S. Mitra Kalita about the importance of cultivating and amplifying diverse sources in media.
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Thursday, October 14, 2021 · 1:30 PM CDTStephanie Izquieta, events content manager at Coindesk, explains why event organizers need to think beyond physical location and begin thinking about multiversal experiences. Izquieta, who has produced cryptocurrency conferences that have drawn mo...
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Thursday, October 14, 2021 · 2:00 PM CDTAs individual marketers, we don’t usually have complete control over the campaigns we work on. But we can push back when we see important voices being left out. Join Rocki Howard & Mary Ellen Slayter for a blunt and lively conversation about the i...
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Thursday, October 14, 2021 · 2:30 PM CDTLyanne Alfaro, a supervising producer and social media content director at Nasdaq, has spent her career working with emerging platforms. On any given day, Lynne hosts segments spotlighting entrepreneurs and thought leaders, produces live video con...
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Thursday, October 14, 2021 · 3:00 PM CDTIn a world that’s increasingly relying on video, knowing how to present yourself and your message over video is going to be critical to your success. The problem is, being on video can be scary and overwhelming.
Fortunately, with a few simple tip... -
Thursday, October 14, 2021 · 3:35 PM CDTContent is a powerful engine for generating and capturing business value, but that kind of magic doesn't happen by accident. You need a strategy, and even that's a moving target these days.
Closeout the day with Kanoe Namahoe, Luke Collins and K...
