Managing Editor Live 2020
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Thursday, October 22, 2020 · 4:00 PM CDT64% of buyers believe brands can be a powerful force for change (Edelman.)
Whether tech or CPG, what a company stands for is increasingly part of the purchase criteria.
Enter brand activism, where brands show support for social issues from fem... -
Thursday, October 22, 2020 · 3:30 PM CDTMany businesses think that industry Influencers are just good for brand awareness. But, if you know how to turn your Influencer Marketing program into an Influencer Relations program, you'll be able to not only increase brand awareness but generat...
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Thursday, October 22, 2020 · 3:00 PM CDTMost email automation is impersonal, robotic, and ineffective. You can tell it's automated before you even open it.
But it doesn't need to be this way. The best email marketers use automation to build relationships, grow their brands, and save ti... -
Thursday, October 22, 2020 · 3:00 PM CDTUnderstanding the exact value of content to your organization is a tough question for any marketer to answer. Instead of feeling ambushed by the question at your next meeting, build easy analysis into your content marketing strategy. Tying content...
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Thursday, October 22, 2020 · 2:30 PM CDTContent marketers wear a lot of hats, and we know that you do so much more than write or edit. You make complex business decisions tied directly to business goals. You have a lot of different titles — writer, editor, director of content, social me...
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Thursday, October 22, 2020 · 2:30 PM CDTEach year, Netflix generates original content that continuously wins awards, even edging out HBO as the recipient of the most Emmy nominations. How do they do it? Because they know what you want to see before you even see it. In this session, we'...
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Thursday, October 22, 2020 · 2:00 PM CDTThe technology needs to fit the team. We will cover everything from content management systems to landing pages to SEO tools to artificial intelligence. Forget the sales pitches. Let’s find the right combination of products that makes you and your...
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Thursday, October 22, 2020 · 2:00 PM CDTEver look at a design and think, “Something’s off”, but you can’t put it into words? In this special one-hour workshop, you will get a crash course on how to be a design whisperer, giving critical feedback that results in design excellence.
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Thursday, October 22, 2020 · 1:30 PM CDTLooking for ways to boost engagement with your LinkedIn content? It's time to add native LinkedIn video to your mix. Videos earn an average of three times the engagement of text posts on the platform, and they are five times more likely than other...
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Thursday, October 22, 2020 · 1:30 PM CDT93% of millennials see ongoing skill development as an important part of their future careers, but you don’t have to be a millennial to embrace the value of professional development. When the economy and job markets are uncertain, it can be tempti...
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Thursday, October 22, 2020 · 1:00 PM CDTLearn how to manage freelance writers like a pro. Sarah Noel Block will dive into how she uses project management strategies and tech tools to manage writers, track content calendars, and maintain budgets. You'll get a behind the scenes look at he...
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Thursday, October 22, 2020 · 1:00 PM CDTIn a world full of “experts,” we might actually be better off viewing challenges from a novice’s lens. From stepping into a new role to helping new content contributors own their voices, let’s talk about how the folks who are incapable of doing th...
