The Killer Advantage: Expanding Dave's Killer Bread Through DIY Research
Dave's Killer Bread (DKB), a beloved brand known for its commitment to quality, is just one of the brands in Flowers Foods' portfolio and a main player in the company's recent growth.
In this session, discover the pivotal role that DIY consumer insights played in DKB’s successful expansion beyond bread into a diverse range of products such as bagels, English muffins, snack bars and protein bars. With a lean team of researchers, Flowers Foods partnered with quantilope to implement a DIY, tech-driven approach to insights, running over 60 advanced method projects on the DKB product line since 2022. These projects used a combination of automated research methodologies to run concept tests, flavor tests, naming tests, pricing tests and more.
Some of these methods include TURF, MaxDiff, A/B tests, PSMs and more, leading to data-driven decisions that empowered Flowers Foods to confidently launch new DKB products. The result? Driving significant growth in a competitive market.
Join this session to see how teams like yours can run DIY research with quantilope to leverage consumer insights that fuel innovation, brand expansion and growth.
Key takeaways:
1. Confidently launching new products with the help of DIY research
2. How small teams can leverage advanced insights to fuel innovation and growth
3. How to get clear insights through a powerful research platform
Marketing, Journal of Product Innovation Management, and Quirk’s. Prior to starting quantilope, Thomas worked as a market researcher studying quantitative methods in the fields of consumer behavior and marketing mix efficiency.
Thomas earned a Ph.D. in marketing science from the University of Kiel.
