Why System 0 Ad and E-com Testing is the Only Way to get Unbiased Behavioral Metrics

Pretesting new designs, products or images in our realistic and live in-context E-com environments is already exciting news. Being in full control of the shopping environments allows us to identify the actual drivers that explain human behavior and experience, even before the product is put into a cart.
 
By focusing on the very early process of human behavior and perception, the System 0 processes,  eye square can identify the processors of implicit and explicit associations and preferences that add a great deal of explanatory power.
 
The synergy of the natural environment which is under full control and the methods like eye-tracking on smartphones, scroll, click and mouse-hover make it possible to get unbiased behavioral metrics.