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Reaching Young Customers: How Engagement with Video Drives Advertising Success on TikTok

About This Webinar

How can a modern lifestyle brand approach young audiences with video? Which media channels are more effective? And how does viewer engagement relate to ad effectiveness?

This presentation shows results from a case study about a novel product category using eye square’s InContext Testing platform to test ads in social media channels. We compare how young consumers (aged 18-29) react to a classic pre-roll on YouTube vs. an influencer post on TikTok.

• How long do viewers watch the videos? How many viewers stay until the end?
• How do recall and image effects compare between TikTok and YouTube?
• How long should a video ad contact last at minimum to produce effects?
• What role does the creative execution of the ad play? What are golden rules to follow on TikTok and YouTube?

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter

Joe Rydholm

Editor for Quirk's Marketing Research Review
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Webinar hosting presenter

Jeff Bander

Chief Revenue Officer at eye square
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Webinar hosting presenter

Matthias Rothensee

Research Director at eye square
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Quirk's Media webinar platform hosts Reaching Young Customers: How Engagement with Video Drives Advertising Success on TikTok

Quirk's Media

Quirk's Media Virtual Sessions
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