Elevating Data Quality: Catching Survey Fraud Before It Starts

Sophisticated survey fraudsters, increasingly elusive bots and the ever-presence of generative AI have presented significant challenges across the market research ecosystem. While existing solutions and manual processes can clean poor-quality data post-collection, they are often costly and inefficient. A more effective approach eliminates fraud before it starts, preventing both individuals and bots from beginning a survey. This session identifies key challenges and offers solutions for addressing these issues effectively.
Attendees will leave with a better understanding of:
• Different causes of poor-quality data and the importance of addressing them with a multifaceted approach.
• The use of generative AI to mimic genuine participants along with strategies for identifying and eliminating these responses.
• Cutting-edge techniques and tools for fraud detection and prevention.
• Immediate, actionable steps to ensure data confidence for you and your clients.