UPCOMING
Starts Here in
d, hrs, min,
s
Navigating ad inventory management is a balancing act. Join us for a deep dive into the two primary approaches to monetizing your ad stack: Publisher Managed and Delegated. This webinar will explore key strategies and considerations behind each ap...
ADMONSTERS On Demand
-
Wednesday, March 29, 2023 · 1:00 PM EDTAs privacy regulations continue to expand and consumers demand more clarity and control over how their personal information is being used, publishers need to prioritize privacy and trust as fundamental aspects of their strategies. This webinar wil...
-
Wednesday, January 25, 2023 · 1:00 PM ESTMounting privacy regulations. Sea changes in ad tech. The need for privacy-first solutions for monetizing your inventory is only growing. Penske Media Corporation gets that. That’s why they worked with Permutive to develop ATLAS Data Studio, a fir...
-
Wednesday, December 7, 2022 · 1:00 PM ESTMobile monetization is ever-evolving. Shifting user expectations, privacy considerations, and tech innovations (and consolidations) are forcing app publishers to re-evaluate how they drive ad ARPDAU. In this session, Meson’s GM Ram “TK” Krishnamur...
-
Wednesday, November 30, 2022 · 1:00 PM ESTA few trends led to a significant decrease in forced redirects: iframe sandboxing, more vendor adoption, and better threat sharing, all making the game more difficult and less attractive than it used to be for bad actors. But the malvertising prob...
-
Wednesday, August 31, 2022 · 1:00 PM EDTIn a privacy-first world, publishers are challenged with ethically reaching scale, and advertisers are realizing the limits of their own data. Advertisers are looking to publishers to tell them better audience stories, and this requires advanced t...
-
Wednesday, December 8, 2021 · 1:00 PM ESTThe need for first-party data is creating a shift in power towards publishers. Why? Because publishers have a direct relationship with their readers, giving them access to unique insights about audiences that advertisers crave.
Join Lynne d John... -
Wednesday, September 22, 2021 · 1:00 PM EDTHistorically, implementing native programmatic advertising in email newsletters has required tremendous resources from ad trafficking teams to overcome various operational hurdles. Not to mention, they haven't always delivered the best ad experien...
-
Wednesday, July 21, 2021 · 1:00 PM EDTGoogle continues to shake up the digital ecosystem, as the tech giant recently extended its plan to deprecate third-party cookies from the Chrome browser to 2023. While many companies may have sighed in relief, other browsers like Safari and Firef...
-
Wednesday, June 30, 2021 · 1:00 PM EDTHow are marketers and publishers preparing for a post-cookie world? Lotame commissioned a survey of over 1,000 marketers and publishers across the globe to find out.
In this webinar, Alexandra Theriault, Lotame’s Chief Customer Officer, will pre... -
Wednesday, June 16, 2021 · 11:00 AM EDTFor years, marketers, publishers and advertisers have heavily relied on cookies to track website visitors, improve the user experience, and collect data that helps target ads to the right audiences. But as the industry moves toward the depreciatio...
-
Tuesday, May 25, 2021 · 3:00 PM EDTWith all the uncertainty about the cookieless future, as a publisher, there’s really only one way to future-proof your business: grow relationships with your visitors.
There is no single “silver bullet” technology — whether it's Universal IDs, F... -
Thursday, April 22, 2021 · 10:00 AM PDTBrands invest millions in producing beautiful creative content for social channels. More often than not, these assets have a rather short lifespan on those channels; how can publishers help advertisers maximize the usage of existing content while ...
