On-demand
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Tuesday, June 4, 2024 · 11:00 AM CDTDoes making sense of LinkedIn right now feel like you’re trying to hit a moving target?
Should you publish more videos? (Probably) Start a newsletter? (Maybe) Run a daily poll? (Absolutely not!) LinkedIn’s shifting algorithm and evolving user beh... -
Tuesday, April 30, 2024 · 11:00 AM CDTAI has brought large-scale change in how consumers search for and consume information. And perhaps there’s been no bigger winner in this multimedia race than YouTube, which was already the world’s second-largest search engine.
But the traditional... -
Tuesday, April 9, 2024 · 12:00 PM EDTWelcome to Transformation Realness LIVE! This ain’t yo mama’s webinar – it’s the only show about the vendors doing their best to make the world of work less shitty – and who are bold enough to spill the tea on today’s hottest trends…
An extensio... -
Tuesday, March 26, 2024 · 10:00 AM CDTPage 1 of Google is shrinking.
Ads and SERPs are already pushing your SEO-optimized content down the screen. And now AI threatens to displace organic SEO altogether by giving users answers without requiring a single click.
What does the age of... -
Thursday, March 7, 2024 · 12:00 PM CSTAI is super-fast, efficient and available 24/7 to create perfectly serviceable, average content. But your brand’s not aiming for average, right?
At the same time, content teams are under pressure to increase their output, and AI is essential for... -
Tuesday, March 5, 2024 · 12:00 PM ESTWelcome to Transformation Realness LIVE! It’s the only show about the vendors who are doing their best to make the world of work less shitty–and who are brave enough to spill the tea on today’s hottest trends…
An extension of the podcast, Transf... -
Monday, January 29, 2024 · 12:00 PM CSTAI is already transforming the way people work and accelerating the pace of innovation, so what’s next? If 2023 was the year of experimentation and pilot projects, 2024 will be all about incorporating AI seamlessly into daily operations. The chal...
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Thursday, September 28, 2023 · 11:00 AM CDTThe past year has brought large-scale change in how consumers search for information. And perhaps there’s been no bigger winner in this media race than YouTube, which is already the world’s second-largest search engine.
Yet, many B2B marketers sh... -
Wednesday, June 28, 2023 · 11:00 AM CDTThe financial services industry is built on relationships, which means you’re always working to earn trust and prove your value to customers. But that’s easier said than done. A 2022 survey by Morning Consult found that consumers hold their financ...
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Tuesday, February 28, 2023 · 11:00 AM CSTWebinars are a mainstay of B2B marketing. So why are they so bad?
All too often, they’re thinly veiled product pitches, with bad lighting and even worse PPTs.
And yet, this humble format holds the power to drive momentum across every stage of t... -
Wednesday, February 15, 2023 · 11:00 AM CSTConsidering a podcast as part of your 2023 content marketing strategy? Congratulations! You realize the value a smartly produced podcast can deliver for your brand and business. Just make sure you have your ducks in a row.
Podcasting is a unique... -
Wednesday, February 8, 2023 · 11:00 AM CSTIn this volatile economy, brands need to be more efficient in identifying and reaching their target audiences. Unfortunately, many marketers mistakenly believe that means pulling back on PR, citing an unclear return. That’s a shortsighted decision...
Series
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Shift Virtual SummitShift 2021 is the premier virtual conference designed to provide people with the skills and insider knowledge they need to thrive in today’s workplace. People will leave this one-day event hopeful and ready to invest in themselves and advance the...
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SummitManaging Editor Live is a one-day online conference from the team at Managing Editor, a community for people who work at the intersection of marketing and publishing. Join us for quick, high-impact sessions led by your marketing peers.
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SummitManaging Editor Live! is a half-day online conference on March 14, 2019 from the team at Managing Editor, a community for people who work at the intersection of marketing and publishing. Register for quick, high-impact sessions led by your marketi...
Managing Editor Live Fall 2022: In Demand
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Thursday, November 17, 2022 · 11:15 AM ESTSome days, SEO can seem almost invisible or esoteric.
Instead of writing a long, dry, and abstract guide on how to win at SEO, FlowSEO’s Viola Eva and Rep Cap and Managing Editor founder Mary Ellen Slayter have decided to decode the SEO strategy... -
Thursday, November 17, 2022 · 12:20 PM ESTAs a seasoned content marketer, you know how powerful storytelling can be in creating a connection with your audience. But sometimes (actually, a lot of the time) it can be incredibly helpful to hear how other storytellers use their craft to influ...
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Thursday, November 17, 2022 · 1:25 PM ESTBeing “in demand” is exciting, but it can also create a lot of pressure for a marketer. The only thing scarier than having your campaign fall flat is … having it go viral.
Join this panel of content marketing leaders for a freewheeling conversa... -
Thursday, November 17, 2022 · 2:30 PM ESTJoin this interactive workshop with Ashley Blackburn, Head of Content at Herrmann International and self-described learning enthusiast, as she shares insight into how you can harness the power of Whole Brain Thinking to create connection and ignit...
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Thursday, November 17, 2022 · 2:35 PM CSTContent Therapy is Managing Editor’s monthly advice column, where Paul Chaney responds to your questions about the messy dilemmas content marketers face in their work. And now, we’re going LIVE!
Join Arnelle Pierre-Louis and Paul as they revisit ...
Managing Editor Live Spring Summit 2022
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Wednesday, April 6, 2022 · 11:45 AM CDTWhen getting on a video call with partners, teammates, or clients, first impressions matter. But with less physical space to make an impression and more factors to consider, like tech malfunctions and Zoom fatigue, standing out online can feel mor...
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Wednesday, April 6, 2022 · 10:45 AM CDTJoin this free-flowing conversation with Sara Felsenstein (IBM), Stefanie Grossman (Prezi), Doc Rock (Ecamm Network) and Javier Valdivia (Kearney).
They'll be tackling all of the biggest questions around making video a valuable part of your conte... -
Wednesday, April 6, 2022 · 10:00 AM CDTLet’s start with what this keynote will not be. This keynote will not be about the value of video in marketing. You already know that. This will not be about all the interesting data points and trends in video either. You already know about that t...
Rep Cap
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Tuesday, April 30, 2024 · 11:00 AM CDTAI has brought large-scale change in how consumers search for and consume information. And perhaps there’s been no bigger winner in this multimedia race than YouTube, which was already the world’s second-largest search engine.
But the traditional... -
Tuesday, March 26, 2024 · 10:00 AM CDTPage 1 of Google is shrinking.
Ads and SERPs are already pushing your SEO-optimized content down the screen. And now AI threatens to displace organic SEO altogether by giving users answers without requiring a single click.
What does the age of... -
Thursday, March 7, 2024 · 12:00 PM CSTAI is super-fast, efficient and available 24/7 to create perfectly serviceable, average content. But your brand’s not aiming for average, right?
At the same time, content teams are under pressure to increase their output, and AI is essential for... -
Monday, January 29, 2024 · 12:00 PM CSTAI is already transforming the way people work and accelerating the pace of innovation, so what’s next? If 2023 was the year of experimentation and pilot projects, 2024 will be all about incorporating AI seamlessly into daily operations. The chal...
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Thursday, September 28, 2023 · 11:00 AM CDTThe past year has brought large-scale change in how consumers search for information. And perhaps there’s been no bigger winner in this media race than YouTube, which is already the world’s second-largest search engine.
Yet, many B2B marketers sh... -
Wednesday, June 28, 2023 · 11:00 AM CDTThe financial services industry is built on relationships, which means you’re always working to earn trust and prove your value to customers. But that’s easier said than done. A 2022 survey by Morning Consult found that consumers hold their financ...
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Tuesday, February 28, 2023 · 11:00 AM CSTWebinars are a mainstay of B2B marketing. So why are they so bad?
All too often, they’re thinly veiled product pitches, with bad lighting and even worse PPTs.
And yet, this humble format holds the power to drive momentum across every stage of t... -
Wednesday, February 15, 2023 · 11:00 AM CSTConsidering a podcast as part of your 2023 content marketing strategy? Congratulations! You realize the value a smartly produced podcast can deliver for your brand and business. Just make sure you have your ducks in a row.
Podcasting is a unique... -
Wednesday, February 8, 2023 · 11:00 AM CSTIn this volatile economy, brands need to be more efficient in identifying and reaching their target audiences. Unfortunately, many marketers mistakenly believe that means pulling back on PR, citing an unclear return. That’s a shortsighted decision...
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Friday, January 13, 2023 · 11:00 AM CSTWarning: This is not a regular Rep Cap "webinar."
I will bring no fancy PPT or prepared talking points. Instead, I'll be walking you *real time* through how we use AI tools at Rep Cap in a way that requires us to abandon neither our ethics or ... -
Wednesday, December 14, 2022 · 11:00 AM CSTEmail is supposed to be dead, right? And yet, with all the new platforms vying for our time and attention, sometimes it seems like our inboxes are the only place we can maintain a little control.
Email newsletters still represent the channel with... -
Wednesday, November 9, 2022 · 12:00 PM ESTSeems like everyone is a “thought leader” these days. Just about every industry player with a content budget and a blog is flooding the internet with best practices, trend pieces and event news.
But if everyone in your industry is leading, who i...
Managing Editor Live 2021
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Thursday, October 14, 2021 · 10:30 AM CDTJennifer Barrett, head of content at Fidelity and author of the book “Think Like a Breadwinner,” discusses her journey from financial journalism to content marketing, how she landed several book deals and what it takes to run a 60-plus team.
Jenn... -
Thursday, October 14, 2021 · 11:00 AM CDTDiscover the framework and real-life examples to move fast as a team and accelerate buyers through their journey.
In the last year, more than ever, we’ve realized the opportunity created or lost through our ability to move fast as a marketing and... -
Thursday, October 14, 2021 · 11:30 AM CDTIn addition to driving clicks, conversions, and MQLs, content marketers have the additional — but just as daunting — role as gatekeepers in how we talk about race, ethnicity, and cultural competence.
Successful efforts toward greater diversity, ... -
Thursday, October 14, 2021 · 12:00 PM CDTThe Radford Data & Analytics platform at Aon delivers compensation insights to the world’s most innovative companies. To say they are data-driven is an understatement. And yet, the secret to their marketing is ... great storytelling. Kristin Gribb...
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Thursday, October 14, 2021 · 12:30 PM CDTAs modern marketers, we’re challenged with appealing to an audience that consumes content in drastically different ways. We need to distribute ideas in a way that appeals to individual preferences including medium, time it takes to read and length...
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Thursday, October 14, 2021 · 1:00 PM CDTJoin Mary Ellen Slayter for a conversation with veteran journalist, author and media executive S. Mitra Kalita about the importance of cultivating and amplifying diverse sources in media.
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Thursday, October 14, 2021 · 1:30 PM CDTStephanie Izquieta, events content manager at Coindesk, explains why event organizers need to think beyond physical location and begin thinking about multiversal experiences. Izquieta, who has produced cryptocurrency conferences that have drawn mo...
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Thursday, October 14, 2021 · 2:00 PM CDTAs individual marketers, we don’t usually have complete control over the campaigns we work on. But we can push back when we see important voices being left out. Join Rocki Howard & Mary Ellen Slayter for a blunt and lively conversation about the i...
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Thursday, October 14, 2021 · 2:30 PM CDTLyanne Alfaro, a supervising producer and social media content director at Nasdaq, has spent her career working with emerging platforms. On any given day, Lynne hosts segments spotlighting entrepreneurs and thought leaders, produces live video con...
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Thursday, October 14, 2021 · 3:00 PM CDTIn a world that’s increasingly relying on video, knowing how to present yourself and your message over video is going to be critical to your success. The problem is, being on video can be scary and overwhelming.
Fortunately, with a few simple tip... -
Thursday, October 14, 2021 · 3:35 PM CDTContent is a powerful engine for generating and capturing business value, but that kind of magic doesn't happen by accident. You need a strategy, and even that's a moving target these days.
Closeout the day with Kanoe Namahoe, Luke Collins and K...
Shift Career Summit
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Thursday, June 17, 2021 · 4:30 PM CDTJoin us for the closing session of Shift 2021, a Q&A with Postal’s Allyssa Eclarin on building relationships in hybrid workplaces.
We'll share our favorite moments from the day's presentations and talk about what comes next in the future of work... -
Thursday, June 17, 2021 · 4:00 PM CDTYour personal brand is a composite of your ideas, expertise, reputation, and personality. In this session, brand strategist Mike Kim shares a 3-step blueprint to walk you through how to create a compelling personal brand to build your career aroun...
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Thursday, June 17, 2021 · 3:30 PM CDTThe economy is changing, fast. How should you adapt? Neil Irwin, a leading economics writer, spent years studying how career paths work in some of the most innovative companies in the world—and what differentiates those who thrive from those who f...
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Thursday, June 17, 2021 · 3:00 PM CDTBased on the bestselling book Stop Living on Autopilot, this highly-rated talk helps people take responsibility for their life, rediscover their purpose and live a courageous life. Finding this alignment helps improve performance, combat complacen...
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Thursday, June 17, 2021 · 2:30 PM CDTWhen you hear of "leadership" what do you think of? It is so much more than names on an organizational chart. It runs deeper than the “person in charge.”
We will cover how you can own your leadership mentality and how to develop this increasingly... -
Thursday, June 17, 2021 · 2:00 PM CDTYou have less than 60 minutes to make an impression in a job interview. Don't waste time stating all of the facts from your resume. Use stories to build trust, credibility and engage with your future employer to land your dream job. Through the us...
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Thursday, June 17, 2021 · 1:30 PM CDTChristopher Bishop has a fascination for how careers and jobs will be transformed over the next 20 years. Based on his own nonlinear, multimodal career path, he has developed a creative and imagination-driven presentation to help participants be s...
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Thursday, June 17, 2021 · 1:00 PM CDTBuilding a growth and resilient mindset will allow you to handle any challenge that comes your way. From a long job search to layoffs to a job you hate, challenges will come up. How do you handle them? In this session we will cover:
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Thursday, June 17, 2021 · 12:30 PM CDTThis session with career and workforce futurist Alexandra Levit will address the five pillars of career durability, or the ability to stay gainfully employed over time despite disruptions and market shifts. Participants will learn:
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Thursday, June 17, 2021 · 12:00 PM CDTMinda Harts will join Laurie Ruettimann for a fireside chat to discuss key themes from Minda's book, The Memo: What Women of Color Need to Know to Secure a Seat at the Table. In this moderated discussion, Minda will provide tips for navigating net...
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Thursday, June 17, 2021 · 11:30 AM CDTHow comfortable are you with negotiating? We all negotiate a variety of issues every day. How do you get what you need without burning bridges? Learn practical techniques to help you negotiate with confidence, get better results, and build more pr...
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Thursday, June 17, 2021 · 11:00 AM CDTImagine that moment when you’re driving a car and you make a wrong turn or miss an exit. Your GPS will glitch for a few seconds and then a robotic voice will say: “Recalculating.”
Thanks to the global pandemic, it’s as if every adult on the plan...
Managing Editor Live 2020
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Thursday, October 22, 2020 · 4:00 PM CDT64% of buyers believe brands can be a powerful force for change (Edelman.)
Whether tech or CPG, what a company stands for is increasingly part of the purchase criteria.
Enter brand activism, where brands show support for social issues from fem... -
Thursday, October 22, 2020 · 3:30 PM CDTMany businesses think that industry Influencers are just good for brand awareness. But, if you know how to turn your Influencer Marketing program into an Influencer Relations program, you'll be able to not only increase brand awareness but generat...
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Thursday, October 22, 2020 · 3:00 PM CDTMost email automation is impersonal, robotic, and ineffective. You can tell it's automated before you even open it.
But it doesn't need to be this way. The best email marketers use automation to build relationships, grow their brands, and save ti... -
Thursday, October 22, 2020 · 3:00 PM CDTUnderstanding the exact value of content to your organization is a tough question for any marketer to answer. Instead of feeling ambushed by the question at your next meeting, build easy analysis into your content marketing strategy. Tying content...
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Thursday, October 22, 2020 · 2:30 PM CDTContent marketers wear a lot of hats, and we know that you do so much more than write or edit. You make complex business decisions tied directly to business goals. You have a lot of different titles — writer, editor, director of content, social me...
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Thursday, October 22, 2020 · 2:30 PM CDTEach year, Netflix generates original content that continuously wins awards, even edging out HBO as the recipient of the most Emmy nominations. How do they do it? Because they know what you want to see before you even see it. In this session, we'...
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Thursday, October 22, 2020 · 2:00 PM CDTThe technology needs to fit the team. We will cover everything from content management systems to landing pages to SEO tools to artificial intelligence. Forget the sales pitches. Let’s find the right combination of products that makes you and your...
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Thursday, October 22, 2020 · 2:00 PM CDTEver look at a design and think, “Something’s off”, but you can’t put it into words? In this special one-hour workshop, you will get a crash course on how to be a design whisperer, giving critical feedback that results in design excellence.
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Thursday, October 22, 2020 · 1:30 PM CDTLooking for ways to boost engagement with your LinkedIn content? It's time to add native LinkedIn video to your mix. Videos earn an average of three times the engagement of text posts on the platform, and they are five times more likely than other...
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Thursday, October 22, 2020 · 1:30 PM CDT93% of millennials see ongoing skill development as an important part of their future careers, but you don’t have to be a millennial to embrace the value of professional development. When the economy and job markets are uncertain, it can be tempti...
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Thursday, October 22, 2020 · 1:00 PM CDTLearn how to manage freelance writers like a pro. Sarah Noel Block will dive into how she uses project management strategies and tech tools to manage writers, track content calendars, and maintain budgets. You'll get a behind the scenes look at he...
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Thursday, October 22, 2020 · 1:00 PM CDTIn a world full of “experts,” we might actually be better off viewing challenges from a novice’s lens. From stepping into a new role to helping new content contributors own their voices, let’s talk about how the folks who are incapable of doing th...
Managing Editor Live 2019
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Thursday, March 14, 2019 · 5:00 PM EDT
Lagniappe
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Tuesday, April 9, 2024 · 12:00 PM EDTWelcome to Transformation Realness LIVE! This ain’t yo mama’s webinar – it’s the only show about the vendors doing their best to make the world of work less shitty – and who are bold enough to spill the tea on today’s hottest trends…
An extensio... -
Sunday, May 24, 2020 · 4:00 PM EDTJoin me for a chat about some of the things I've learned in my years of studying Maryland cookbooks and creating their recipes.
While Eastern Shore seafood enjoys a reputation to this day, fewer people have had Southern Maryland Stuffed Ham or Co...
